Why the order matters
We've been doing this a long time, and we've learned that the order matters. Building a website before you know what customers search for leads to expensive rework. Chasing rankings without a solid Google profile leaves calls on the table.
So we don't skip steps. The framework stays the same for every client. What changes is the detail: your services, your towns, your competition and your budget.
From first call to first page
Free audit
We look at your business the way Google and your customers do.
We review your website, your Google Business Profile, your reviews, your listings across the web and the competitors showing up above you. Then we walk you through what we found in plain English.
Research
We find the searches that actually bring in customers.
We find the searches in Hickory and the towns you serve that actually bring in customers. We also learn your services, your best customers and what makes you different.
Plan
You get a written plan before any work starts.
We turn the audit and research into a step-by-step roadmap: what we'll do each month, why it matters, what it costs and how we'll measure it. If something else would serve you better, you’ll hear that from us too.
Build
We put the plan to work, in the right order.
Website fixes or a new site, a fully optimized Google Business Profile, cleaned-up listings, new pages and quality links, all pointing the same direction. You approve the big things; we handle the rest.
Grow
Local SEO keeps working when you keep building.
Competitors keep moving and Google keeps changing, so we keep improving: fresh content, profile activity, more reviews and steady fixes based on what the numbers show.
A playbook for every service
The five steps guide everything. Each service then has its own detailed process, built from years of doing it for local businesses.
Local SEO
Ranking in local search is a moving target. Our process starts with keyword research and an audit, then builds steady, by-the-rules improvements month after month.
Learn more →Google Business Profile
From claiming and verifying to weekly posts and review replies, we follow the same seven steps so your profile is complete, active and protected.
Learn more →Web design
Pretty isn't enough. We plan every page around real searches before we design anything, then build fast, test everything and launch without losing your rankings.
Learn more →Social media
We audit every page that exists for your business, claim and secure what's yours, then brand and connect each profile back to your website and Google listing.
Learn more →Keyword research
We find what people in your area actually type into Google and which searches are worth winning for your business.
Learn more →Website care
Updates, backups, security and speed checks on a set schedule, plus small changes whenever you need them. You ask, we handle it.
Learn more →Your first 90 days
Every business is different, but here's roughly how the first three months of local SEO look.
Learn & fix the basics
Kickoff call, full audit, keyword research and a written plan. We fix urgent problems right away, like wrong hours, broken pages or a profile you can't access.
Build the foundation
On-page SEO, a fully optimized Google Business Profile, citation cleanup and the first new pages or posts. Your review system goes live.
Grow & measure
Steady content, links and reviews. Your first full report shows what's moving, and we adjust the plan based on real numbers.
What you can count on
A process is only as good as the people running it. Here's how we work with every client, every month.
No account managers relaying messages. Questions go straight to the person who can answer them.
Emails and calls go to a real person here in Hickory, not a ticket system.
Rankings, calls and leads you can check yourself, with no confusing jargon.
If a service won’t pay for itself yet, we’ll tell you and suggest what will.
Frequently asked questions
It starts with the audit and research. We look at where you rank today, who you're competing with and which searches bring in the customers you actually want. The plan is built from that, not from a template.
We track the things that matter to a local business: where you rank in Google and the map pack, calls, direction requests, website visits and form leads. You'll see all of it in a plain-English monthly report.
Five steps, always in the same order: audit, research, plan, build and grow. Each service then has its own detailed steps inside that framework.
We ask you about your best jobs and customers, and study how people in your area search for what you do.
Every month we look at what's working and what isn't. If Google changes something, a new competitor shows up or your business adds a service, we update the plan with you.
Not very. We need a kickoff call, some access, your input on key pages and a quick monthly check-in. We handle the rest so you can run your business.
Let’s see what’s possible.
Start with a free audit. You'll see exactly how we'd approach your business before you commit to anything.