How to get more calls from your Google Business Profile
Your Google Business Profile is often the first thing customers see. Here's how to turn more of those views into phone calls.
Key takeaways
- Your primary category is the most important setting on your profile
- Fresh photos and posts show customers you are open and active
- Replying to every review builds trust with the next customer
Pick the right primary category
Your primary category tells Google what your business is. Choose the most specific one that matches your main service, then add secondary categories for the other things you do. Getting this wrong is one of the most common reasons a business doesn’t show up for its main search.
Fill out every section
Business description, service areas, hours, services, products, attributes and your website link. Every empty field is a missed chance to show customers what you do and to help Google match you to the right searches.
Keep your hours accurate, including holidays
Nothing loses a customer faster than showing up to a locked door. Update your hours when they change and set special hours for holidays.
Add real photos regularly
Photos of your team, your work, your vehicles and your location help customers trust you before they call. Skip the stock photos. New photos every month also show that your business is active.
Post updates
Google Posts let you share offers, news and recent projects right on your profile. A short post every week or two keeps your profile fresh and gives customers one more reason to choose you.
Ask for reviews and reply to all of them
Send happy customers a direct link to leave a review. Reply to every review with a personal note. For negative reviews, stay calm, thank them and offer to make it right offline. Future customers read your replies too.
Watch your profile for unwanted edits
Anyone can suggest edits to your profile, and sometimes Google accepts them. Check your profile regularly to make sure your name, phone, hours and website are still correct.
